Brand Management
- Developed, tested, and executed successful integrated marketing communication programs, including: microsite and brand site development, SEO, print advertising for business and trade publications, direct response programs, lead generation & cross-selling initiatives, collateral / sales promotion materials (brochures and sales support)
- Interfaced with account management teams on strategy development for varied lines of business & sales organizations
- Worked with agency creative teams on project briefings and development of creative concepts as outlined by marketing communications strategy
Strategy Development
- Prepared business plans complete with S.W.O.T. analysis, competitive research, marketing plans, and financial plans for both retail business and non-profits
- Formulated, directed and coordinated marketing strategies for agency's key clients by evaluating competitive landscapes, customer profiles and market penetration
- Worked with a team to craft award winning strategies for healthcare clients that were recognized by the Summit International Awards with the "Silver Award for Best Web Video" and the "Bronze Award for Best Healthcare Video"
Business Development
- Transformed business development process for two organizations, which included pricing strategies and the creation and implementation of a lead database/pipeline
- Targeted and developed relationships with C-level executives in the CPG, pharmaceutical, financial services, energy and entertinment sectors
- Led agency "pitch teams" including the strategy, presentation content and logistics
- Pioneered advertising agency public relations program by writing press releases, pitching stories, identifying speaking opportunities, coordinating webinars, and managing social media channels: blog, Twitter, Facebook and Linked In
Account Management
- Advanced client relationships and day-to-day business for key clients in the Education, Entertainment, Financial Services, Pharmaceutical and Non-Profit Sectors
- Consulted clients to develop, maintain or extend their brand identity
Production/Operations Management
- Liaised between creative departments, production departments and clients, resulting in effective internal communications and timely delivery of assets/projects
- Produced the redesign, repackaging and managed the budget of 10 publications which resulted in increased profits for the first time in 5 years
Copywriting
- Created campaigns and wrote scripts for local television spots for a CBS affiliate staton
- Wrote sales presentation and banner copy for financial services and pharmaceutical campaigns